| Germany's capital city is preparing to
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| | The four-day extravaganza in Berlin will
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| host one of the most anticipated
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| | also serve as a catalyst for the city's
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| glamorous fashion event set against the
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| | flourishing tourism industry, which was
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| breath-taking backdrop of the Brandenburg
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| | given main focus in 2006 thanks to the
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| Gate. The Brandenburg Gate stands as
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| | World Cup.
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| proof to the city's outstanding
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| | As partner of this fashion event,
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| architecture and provides a suitably
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| | together with the City of Berlin,
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| inspiring entrance to one of Europe's
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| | Mercedes is supporting the organizer IMG
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| most vibrant and electrifying capitals.
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| | in their efforts to establish the new
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| Berlin also has a terrific art scene,
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| | fashion shows. Joining Mercedes in
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| which entangles nicely with this year's
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| | sponsoring the shows this season will be
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| Mercedes-Benz Fashion Week, as well as
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| | LYCRA, Smashbox Cosmetics, the Greater
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| dozens of first-rate nightclubs and a
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| | Miami Convention & Visitors Bureau, DHL,
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| plethora of tempting eateries and bars.
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| | The Raleigh, The new AT&T, Havaianas,
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| For those keen to wander a little
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| | Nivea, Continental Airlines, Sunsilk,
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| further, there are over 150 museums in
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| | Peroni, Vida Tequila, Ocean Drive,
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| Berlin, offering art exhibitions that
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| | California Apparel News, The Swim Journal
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| include everything from 13th century art
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| | and ULTRA HD.
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| to military history and erotica. The MBFW
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| | Industry watchers see the fashion event
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| will doubtlessly bring thousands of
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| | as creating a new platform combining
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| fashionistas to this vivacious city
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| | emotion and experience and will arouse
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| despite the event being ahead of the
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| | enthusiasm for new ideas about stylish,
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| usually busy holiday months of July and
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| | visionary design among its visitors.
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| August.
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| | Reports from Berlin said that Mercedes
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| The MBFW, organized by IMG Fashion and
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| | decided to become involved with the world
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| sponsored by German Mercedes-Benz,
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| | of fashion as design and style also play
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| promises a bunch of the most spectacular
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| | a central role in creating new
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| showcases of modern fashion design in
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| | automobiles and are among the most
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| recent years, with a number of the most
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| | important factors contributing to the
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| important labels around the globe.
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| | success of the brand.
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| On 12 July, when the show gets underway,
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| | Aside from showcasing the latest fashion
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| guests will have the opportunity to feast
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| | trend, the event will illuminate people
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| their eyes on a new collection from Hugo,
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| | about Mercedes' commitment to the
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| before huge names including Vivienne
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| | environment. DaimlerChrysler CEO Dieter
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| Westwood, Puma, Sisi Wasabi and Michalsky
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| | Zetsche has this to say about the
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| unveil their own new creations.
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| | company's latest technology: "As a
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| Mercedes-Benz Fashion Week will be held
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| | powerful, economical and clean drive
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| for the first time in Berlin, from July
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| | system, BLUETEC can significantly help
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| 12th to 15th, thus bolstering Berlin's
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| | American drivers continue to enjoy large,
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| status as a fashion capital. Like the
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| | powerful cars for many years to come -
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| clear Mercedes Benz mirror, the event
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| | whether you are looking at large sedans,
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| will reflect the latest fashion trend to
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| | vans, light trucks or SUVs. BLUETEC
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| cling on.
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| | diesel vehicles have the potential to
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| This latest Fashion Week event will sport
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| | meet the world's most stringent exhaust
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| top international and German designers
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| | emissions standards, including those of
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| presenting their hottest designs. One of
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| | all 50 US States."
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| these premium brands, Stuttgart, is
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| | Zetsche added, "BLUETEC is the new
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| already the title sponsor of the
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| | blueprint for the cleanest diesels in the
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| Mercedes-Benz Fashion Week in New York,
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| | world. And while BLUETEC was developed by
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| which is highly regarded as one of the
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| | Mercedes-Benz, it won't be exclusive to
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| four most important international fashion
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| | Mercedes-Benz. Of course, we'll share
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| events.
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| | this technology with the Chrysler Group.
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