| Following the success of Donald Trump's The | | | | of Guerrilla Marketing, Jay Conrad Levinson, |
| Apprentice, a sixteen week job interview | | | | will be in charge of the marketing |
| reality show where Trump hires someone to | | | | department.Richard Branson - Director of |
| manage one of his companies, I came to think | | | | Public Relations: Branson, founder of the |
| that business reality shows can be truly | | | | Virgin group of companies, is the expert in |
| successful. What if we were to create the | | | | generating free publicity. Recently his |
| ultimate business reality show? What would | | | | company ran an advertising campaign in Canada |
| that look like? What I would like to see is | | | | which used nurses as sex objects; this upset |
| the greatest business minds of our time come | | | | the Canadian Nurses Association and garnered |
| together on television to create a brand new | | | | so much free publicity. Not only that, he is |
| Uber Company ("Uber" is derived from the | | | | master of publicity stunts such as dangling |
| German language and has come to be a synonym | | | | himself from a crane in New York City at the |
| for "super"), a company that, with the | | | | launch of Virgin Mobile USA. Perhaps, this |
| guidance of some great business executives, | | | | group would not even need to seek free |
| an executive dream team, becomes a "super" | | | | publicity. Having a business group like this |
| company - a company that is super profitable | | | | get together would naturally attract media |
| with a rate of growth unseen in our | | | | interest.Mark Cuban - VP of Public Relations: |
| generation.If we put the greatest business | | | | Mark Cuban already has reality show |
| minds of our time together to build a brand | | | | experience with last year's show The |
| new company, would it be one of the most | | | | Benefactor. Plus, he already has a popular |
| successful companies ever? Or, would there be | | | | blog, Blog Maverick, that he can use as an |
| such a clash of egos that it would be doomed | | | | online public relations tool.Donald Trump - |
| to failure. This is imaginary, so I guess we | | | | Director of Human Resources: What? Director |
| would never know. But imagination is a good | | | | of Human Resources? Donald Trump is a real |
| thing. So, I decided to be the cast director | | | | estate mogul; he has no human resources |
| and have put together my own executive dream | | | | experience. Yes, but he has experience hiring |
| team. Here it is:Bill Gates - President & | | | | and firing people (you're fired). I just hope |
| CEO: Should the most successful person in the | | | | he doesn't try to fire Mark Cuban.Pierre |
| world be the leader? How do you decide who is | | | | Omidyar - Software Developer: Pierre Omidyar |
| the most successful person in the world? If | | | | is the creator of one of the biggest, most |
| we go by net worth, then it is Bill Gates, | | | | profitable, and most popular websites ever - |
| co-founder of Microsoft. Maybe he doesn't | | | | eBay. He is my best choice for software |
| have the greatest leadership skills, but he | | | | developer.Zig Ziglar - Senior Sales Rep: The |
| is the most successful. He is my choice to | | | | father of the hard sell, Zig Ziglar, we'll |
| lead the executive dream team.Edward Lampert | | | | need to put his sales lead generation |
| - Vice President: I wanted someone young to | | | | strategies and sales closing techniques to |
| be second in command. At age 43, Lampert is a | | | | work to SELL SELL SELL!Oprah Winfrey - |
| self-made billionaire and Chairman of ESL | | | | Customer Service Rep: I don't believe Oprah |
| Investments.Donny Deutsch - Director of | | | | has any customer service experience. But, we |
| Advertising: With his Madison Avenue ad | | | | need someone for customer service and Oprah, |
| agency he is one of the most successful | | | | as successful as she is, would be successful |
| advertising experts ever. And, with his own | | | | at anything she does.So there you have it, my |
| CNBC talk show, The Big Idea, who better than | | | | executive dream team for Uber Company. Ten |
| to fill this role. After all, the executive | | | | successful business professionals and |
| dream team will definitely need a big idea to | | | | entrepreneurs working together on a common |
| make Uber Company a success.Jay Conrad | | | | project. This would be reality TV at its |
| Levinson - Director of Marketing: The father | | | | finest. |