| Following the success of Donald Trump's The | | | | Marketing: The father of Guerrilla Marketing, Jay |
| Apprentice, a sixteen week job interview reality | | | | Conrad Levinson, will be in charge of the |
| show where Trump hires someone to manage | | | | marketing department.Richard Branson - Director |
| one of his companies, I came to think that | | | | of Public Relations: Branson, founder of the Virgin |
| business reality shows can be truly successful. | | | | group of companies, is the expert in generating |
| What if we were to create the ultimate business | | | | free publicity. Recently his company ran an |
| reality show? What would that look like? What I | | | | advertising campaign in Canada which used nurses |
| would like to see is the greatest business minds | | | | as sex objects; this upset the Canadian Nurses |
| of our time come together on television to create | | | | Association and garnered so much free publicity. |
| a brand new Uber Company ("Uber" is derived | | | | Not only that, he is master of publicity stunts |
| from the German language and has come to be a | | | | such as dangling himself from a crane in New |
| synonym for "super"), a company that, with the | | | | York City at the launch of Virgin Mobile USA. |
| guidance of some great business executives, an | | | | Perhaps, this group would not even need to seek |
| executive dream team, becomes a "super" | | | | free publicity. Having a business group like this get |
| company - a company that is super profitable | | | | together would naturally attract media |
| with a rate of growth unseen in our generation.If | | | | interest.Mark Cuban - VP of Public Relations: Mark |
| we put the greatest business minds of our time | | | | Cuban already has reality show experience with |
| together to build a brand new company, would it | | | | last year's show The Benefactor. Plus, he already |
| be one of the most successful companies ever? | | | | has a popular blog, Blog Maverick, that he can use |
| Or, would there be such a clash of egos that it | | | | as an online public relations tool.Donald Trump - |
| would be doomed to failure. This is imaginary, so I | | | | Director of Human Resources: What? Director of |
| guess we would never know. But imagination is a | | | | Human Resources? Donald Trump is a real estate |
| good thing. So, I decided to be the cast director | | | | mogul; he has no human resources experience. |
| and have put together my own executive dream | | | | Yes, but he has experience hiring and firing people |
| team. Here it is:Bill Gates - President & CEO: | | | | (you're fired). I just hope he doesn't try to fire |
| Should the most successful person in the world | | | | Mark Cuban.Pierre Omidyar - Software Developer: |
| be the leader? How do you decide who is the | | | | Pierre Omidyar is the creator of one of the |
| most successful person in the world? If we go by | | | | biggest, most profitable, and most popular |
| net worth, then it is Bill Gates, co-founder of | | | | websites ever - eBay. He is my best choice for |
| Microsoft. Maybe he doesn't have the greatest | | | | software developer.Zig Ziglar - Senior Sales Rep: |
| leadership skills, but he is the most successful. He | | | | The father of the hard sell, Zig Ziglar, we'll need |
| is my choice to lead the executive dream | | | | to put his sales lead generation strategies and |
| team.Edward Lampert - Vice President: I wanted | | | | sales closing techniques to work to SELL SELL |
| someone young to be second in command. At | | | | SELL!Oprah Winfrey - Customer Service Rep: I |
| age 43, Lampert is a self-made billionaire and | | | | don't believe Oprah has any customer service |
| Chairman of ESL Investments.Donny Deutsch - | | | | experience. But, we need someone for customer |
| Director of Advertising: With his Madison Avenue | | | | service and Oprah, as successful as she is, would |
| ad agency he is one of the most successful | | | | be successful at anything she does.So there you |
| advertising experts ever. And, with his own CNBC | | | | have it, my executive dream team for Uber |
| talk show, The Big Idea, who better than to fill | | | | Company. Ten successful business professionals |
| this role. After all, the executive dream team will | | | | and entrepreneurs working together on a |
| definitely need a big idea to make Uber Company | | | | common project. This would be reality TV at its |
| a success.Jay Conrad Levinson - Director of | | | | finest. |