| Every Real Estate Agent has a pretty good
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| | your website's content on your target
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| idea how important a website can be for
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| | audience, and give them the kind of
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| generating real estate leads. It is a
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| | information they want. Usually this will
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| well known fact that something like 60%
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| | be listings, information about your
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| of all people looking to buy a home in
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| | community, or general real estate
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| the U.S. and Canada look to the web as
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| | information and services. Don't get
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| their first source of information.That
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| | bogged down with trying to present a cool
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| means there are thousands of people
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| | "image", or impressing people with your
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| looking to the web for real estate
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| | accomplishments. People always want to
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| information about every community in the
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| | know "What's in it for me?"3. Keep your
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| country. But relatively few real estate
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| | content fresh and updated. Make changes
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| agents know how to tap into this huge
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| | and additions on a regular basis. This
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| mass of web surfers.As an online
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| | keeps the search engines coming back to
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| marketer, your objective should be to
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| | scan your new content.4. Get external
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| turn your website into a lead generating
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| | links from other websites. Links from
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| machine. It is not easy. There are
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| | other websites bring traffic, and also
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| millions of websites that no one ever
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| | tell the search engines that your site is
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| looks at, and many of them are real
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| | important enough to link to.Turning
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| estate websites. In many cases these
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| | Visitors into ProspectsGetting visitors
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| sites have cost hundreds and even
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| | to your site is the hard part but it is
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| thousands of dollars. But most have very
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| | not the end of the story by any means. If
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| little chance of getting much traffic,
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| | you can't convert some of those website
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| and even less chance of converting that
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| | visitors into prospects, then you have
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| traffic into leads. The reason is that
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| | wasted time, energy and money, and
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| they ignore some of the most basic and
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| | squandered a golden opportunity.What is a
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| most important web marketing
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| | prospect? It is someone who expresses an
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| principles.You are in for a rude
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| | interest in using your service. Web leads
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| awakening if you think it is a simple
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| | are usually generated when visitors send
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| matter of setting up a website and then
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| | an email message asking a question or
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| sitting back and waiting for eager home
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| | looking for further information. Often
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| buyers and sellers to visit. It takes
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| | they fill out a form on your website that
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| hard work to create a website that gets
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| | says something like "Fill in this form
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| traffic. And it is even more difficult to
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| | for further information."The obvious
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| turn a reasonable amount of that traffic
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| | conclusion is that your site should make
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| into prospects.Basics of Web Marketing -
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| | it as easy as possible for people to
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| Getting TrafficFirst, you must realize
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| | contact you and request information. The
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| that most of your website traffic is
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| | best way to do that is to have a contact
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| going to come from search engines. In
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| | form on every page. That way if they see
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| order to get people to your website you
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| | something they are interested in on a
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| need to impress the search engines that
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| | given page they do not have to click
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| your site is worth visiting. Whether you
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| | around looking for a place to get in
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| like it or not, you are in competition
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| | contact with you. The form is right there
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| with every other Real Estate Agent in
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| | on the same page.Equally important, you
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| your community. You are competing for
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| | should offer different types of
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| "clicks". And you can't get clicks if
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| | information and services in order to
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| you're not coming up in a prominent place
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| | encourage responses from your web
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| on that first few pages.But how do you
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| | visitors. Free reports, free home
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| get there? That is the question asked
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| | evaluations, hot listings, regular
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| every day by millions of people wanting
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| | newsletters -- these all serve as
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| to use the web as a marketing tool. The
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| | enticements to get web visitors to
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| bad news is that it takes hard work, a
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| | respond, and in so doing, become
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| fair bit of time, and considerable
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| | prospects.All of these things can be
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| promotional resources.The good news is
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| | automated to a large degree. By using
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| that with persistence, patience, and a
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| | what is called an "autoresponder" you can
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| relatively modest amount of money you can
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| | send an instant response to anyone who
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| successfully climb up the search engine
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| | sends an inquiry. For instance, you might
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| ranks. And you will find that the payoff
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| | offer a "Free Report on How to Get Your
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| is substantial. Once you develop a "web
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| | Home Ready to Sell for the Best Price."
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| presence", the number of visitors to your
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| | When visitors fill out the form
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| website will gradually become a steady
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| | requesting the report, your autoresponder
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| stream.Getting good search engine ranking
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| | sends it out automatically without you
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| boils down to these basic things:1.
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| | having to do anything. At the same time
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| Define your website's target audience. In
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| | you receive notification of the inquiry
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| the case of Real Estate sites the target
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| | so you can follow up later. You can even
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| audience is normally defined in terms of
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| | have the autoresponder follow up with a
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| location. Make it very clear what
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| | series of messages about other services
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| location you are serving. Ask yourself
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| | you offer.By using these and other
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| "What search terms would someone use who
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| | similar techniques you can take advantage
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| is looking for my service?" Normally it
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| | of the awesome power of the internet, and
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| will be something like "Real Estate in My
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| | turn your website into a 24/7 lead
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| Town" or "My Town Real Estate."2. Focus
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| | generating machine.
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