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Getting Real Estate Leads by Harnessing the Power of the Internet

Every Real Estate Agent has a pretty goodwebsite's content on your target audience,
idea how important a website can be forand give them the kind of information they
generating real estate leads. It is a wellwant. Usually this will be listings,
known fact that something like 60% of allinformation about your community, or general
people looking to buy a home in the U.S. andreal estate information and services. Don't
Canada look to the web as their first sourceget bogged down with trying to present a cool
of information.That means there are thousands"image", or impressing people with your
of people looking to the web for real estateaccomplishments. People always want to know
information about every community in the"What's in it for me?"3. Keep your content
country. But relatively few real estatefresh and updated. Make changes and additions
agents know how to tap into this huge mass ofon a regular basis. This keeps the search
web surfers.As an online marketer, yourengines coming back to scan your new
objective should be to turn your website intocontent.4. Get external links from other
a lead generating machine. It is not easy.websites. Links from other websites bring
There are millions of websites that no onetraffic, and also tell the search engines
ever looks at, and many of them are realthat your site is important enough to link
estate websites. In many cases these sitesto.Turning Visitors into ProspectsGetting
have cost hundreds and even thousands ofvisitors to your site is the hard part but it
dollars. But most have very little chance ofis not the end of the story by any means. If
getting much traffic, and even less chance ofyou can't convert some of those website
converting that traffic into leads. Thevisitors into prospects, then you have wasted
reason is that they ignore some of the mosttime, energy and money, and squandered a
basic and most important web marketinggolden opportunity.What is a prospect? It is
principles.You are in for a rude awakening ifsomeone who expresses an interest in using
you think it is a simple matter of setting upyour service. Web leads are usually generated
a website and then sitting back and waitingwhen visitors send an email message asking a
for eager home buyers and sellers to visit.question or looking for further information.
It takes hard work to create a website thatOften they fill out a form on your website
gets traffic. And it is even more difficultthat says something like "Fill in this form
to turn a reasonable amount of that trafficfor further information."The obvious
into prospects.Basics of Web Marketing -conclusion is that your site should make it
Getting TrafficFirst, you must realize thatas easy as possible for people to contact you
most of your website traffic is going to comeand request information. The best way to do
from search engines. In order to get peoplethat is to have a contact form on every page.
to your website you need to impress theThat way if they see something they are
search engines that your site is worthinterested in on a given page they do not
visiting. Whether you like it or not, you arehave to click around looking for a place to
in competition with every other Real Estateget in contact with you. The form is right
Agent in your community. You are competingthere on the same page.Equally important, you
for "clicks". And you can't get clicks ifshould offer different types of information
you're not coming up in a prominent place onand services in order to encourage responses
that first few pages.But how do you getfrom your web visitors. Free reports, free
there? That is the question asked every dayhome evaluations, hot listings, regular
by millions of people wanting to use the webnewsletters -- these all serve as enticements
as a marketing tool. The bad news is that itto get web visitors to respond, and in so
takes hard work, a fair bit of time, anddoing, become prospects.All of these things
considerable promotional resources.The goodcan be automated to a large degree. By using
news is that with persistence, patience, andwhat is called an "autoresponder" you can
a relatively modest amount of money you cansend an instant response to anyone who sends
successfully climb up the search enginean inquiry. For instance, you might offer a
ranks. And you will find that the payoff is"Free Report on How to Get Your Home Ready to
substantial. Once you develop a "webSell for the Best Price." When visitors fill
presence", the number of visitors to yourout the form requesting the report, your
website will gradually become a steadyautoresponder sends it out automatically
stream.Getting good search engine rankingwithout you having to do anything. At the
boils down to these basic things:1. Definesame time you receive notification of the
your website's target audience. In the caseinquiry so you can follow up later. You can
of Real Estate sites the target audience iseven have the autoresponder follow up with a
normally defined in terms of location. Makeseries of messages about other services you
it very clear what location you are serving.offer.By using these and other similar
Ask yourself "What search terms would someonetechniques you can take advantage of the
use who is looking for my service?" Normallyawesome power of the internet, and turn your
it will be something like "Real Estate in Mywebsite into a 24/7 lead generating machine.
Town" or "My Town Real Estate."2. Focus your



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