| London's West End has long been considered the | | | | many things to many people; it refers to the |
| epitome of cool and chic fashion in what is | | | | popular entertainment district around Leicester |
| arguably Europe's busiest city. West End is actually | | | | Square and Convent Garden as well the shopping |
| an area in Central London and contains many of | | | | districts of Oxford Street, Bond Street and |
| the city's tourist attractions, businesses, shopping | | | | Regent Street. |
| centers and of course the famed West End | | | | Mayfair is a shopping district in the West End that |
| theatres. The term West End came into use | | | | is renowned for its high fashion salons, jewelry |
| during the 19th century to describe the posh | | | | shops, prestigious art and antiques galleries and |
| fashionable areas that lie to the west of Charing | | | | auction houses. Mayfair is considered to be high |
| Cross London. | | | | end even by lofty West End standards, if you are |
| West End has long been favoured by the London | | | | planning on shopping here don't expect any |
| rich and famous as an excellent residential area, | | | | bargains or shopping malls. Its all about chic |
| during the early days of the neighborhood it was | | | | boutique fashion. Areas worth checking out here |
| preferred because it lied upwind of the smoke | | | | are Saville Row, Brook Street, South Multon |
| emanating from the city. Today West End means | | | | Street and Conduit Street. |