| London's West End has long been considered | | | | people; it refers to the popular |
| the epitome of cool and chic fashion in what | | | | entertainment district around Leicester |
| is arguably Europe's busiest city. West End | | | | Square and Convent Garden as well the |
| is actually an area in Central London and | | | | shopping districts of Oxford Street, Bond |
| contains many of the city's tourist | | | | Street and Regent Street. |
| attractions, businesses, shopping centers and | | | | |
| of course the famed West End theatres. The | | | | Mayfair is a shopping district in the West |
| term West End came into use during the 19th | | | | End that is renowned for its high fashion |
| century to describe the posh fashionable | | | | salons, jewelry shops, prestigious art and |
| areas that lie to the west of Charing Cross | | | | antiques galleries and auction houses. |
| London. | | | | Mayfair is considered to be high end even by |
| | | | lofty West End standards, if you are planning |
| West End has long been favoured by the London | | | | on shopping here don't expect any bargains or |
| rich and famous as an excellent residential | | | | shopping malls. Its all about chic boutique |
| area, during the early days of the | | | | fashion. Areas worth checking out here are |
| neighborhood it was preferred because it lied | | | | Saville Row, Brook Street, South Multon |
| upwind of the smoke emanating from the city. | | | | Street and Conduit Street. |
| Today West End means many things to many | | | | |