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Article #177: Why Boutique Design Matters

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What is boutique hotel design, and why - The building - a good boutique design
does it matter? is sympathetic to the building. Many of
There are fashion trends in hotel design these hotels are in older buildings, or
just as there are in other areas. In the buildings that were never meant to be
late eighties and through the nineties, lived in. Matching the design to the form
that fashion was for clean, stark, and function of the building and using
minimalist design, particularly in city its own internal and external features to
hotels. This was such a diversion from shape the design usually makes for a
the traditional way that hotels were put successful conversion.
together that it attracted a whole new - The location - the design of a city
generation of travellers. hotel is often very different to that of
It's easy to confuse the minimalist hotel a beach hotel or a rural retreat.
trend with the boutique hotel trend, but Including elements of the location in the
in fact the two are distinct. Boutique design is vital if guests are to feel
hotels are small, individual places, that that the hotel is part of the experience
prize attention to design and detail as of the location. A strong understanding
well as outstanding service. Survey all of how location affects design is needed
the hotels in the world that describe to make these hotels work.
themselves as "boutique" and only a - Individuality - no boutique hotel is
minority would fall into the minimalist like any other. They draw on a range of
class. The rest are design-led, but with influences and that is immediately
a wide variety of styles that reflect apparent when you've stayed in several.
their location, the buildings they occupy Rich colours or white walls, stark
and the tastes of their owners. furniture or cushioned comfort - it's all
The beauty of good design up to the individuality of the owner.
It's often said that good design is Boutique design matters because it's what
timeless. It's also the case that good distinguishes these hotels from the
design can transform an ordinary hotel run-of-the-mill competition. It's
into a great one. The challenge, and essential that they're all different, but
ultimately the skill, is in choosing a that they uphold three basic principles -
design that works both for the owner and creative design, attention to detail and
for the guest, and that means a number of great service.
considerations:






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